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Austin, Texas
Population: 709,893 Located in Travis County
Austin is just simply not like the rest of Texas. From the quirky cast of characters that populate Congress Avenue to burnt orange-clad University of Texas students, bats to Longhorns, four-star restaurants to down-home barbecue joints, corporate CEOs to struggling musicians, Texas' capital city stands apart from the rest. Austin became a tech center, home to many large employers, in the 1990s. Today it maintains these identities and also fosters an increased prominence in the film industry. It's hip and trendy, yet in a vintage sort of way. It's high-tech and laid-back. It's politically charged and culturally rich. It's eclectic by nature and creative by design. Most of all, it's a place where people like to have a good time. The city is the cultural and economic center of the Austin-Round Rock metropolitan area with a population of over 1.5 million. Austin was selected as the #2 Best Big City in "Best Places to Live" by Money magazine in 2006, and the "Greenest City in America" by MSN. People Residents of Austin are known as "Austinites" and include a mix of university professors, students, politicians, lobbyists, musicians, state employees, high-tech workers, blue-collar workers, and white-collar workers. The city is home to enough large sites of major technology corporations to have earned it the nickname "Silicon Hills." Austin's official slogan promotes the city as "The Live Music Capital of the World", a reference to its status as home to many musicians and music venues. In recent years, many Austinites have also adopted the unofficial slogan "Keep Austin Weird"; this refers partly to the eclectic and progressive lifestyle of many Austin residents, but is also the slogan for a campaign to preserve smaller local businesses and resist excessive commercialization. Economy Thousands of graduates each year from the engineering and computer science programs at The University of Texas at Austin provide a steady source of young, talented, and driven employees that help to fuel Austin's technology and defense industry sectors. The metro Austin area has much lower housing costs than Silicon Valley, but much higher housing costs than many parts of rural Texas. As a result of the relatively high concentration of high-tech companies in the region, Austin was strongly affected by the dot-com boom in the late 1990s and subsequent bust. The general consensus is that high-tech recovery is proceeding rapidly. Austin's biggest employers include the State of Texas, The University of Texas, the SETON Healthcare Network, Dell, IBM and Freescale Semiconductor (spun off from Motorola in 2004). Other high-tech companies in Austin include Apple Inc., Vignette, AMD, Applied Materials, Cirrus Logic, Hoover's, Inc., Intel, Motive Inc, National Instruments, Samsung, Silicon Laboratories, Sun Microsystems, and United Devices. The proliferation of technology companies has led to the region's nickname, "the Silicon Hills," (Austin was originally "Silicon Gulch", but San Jose, California already had that distinction) and has spurred rapid development that has greatly expanded the city to the north, south, east, and west. Not only is Austin home to many high-tech companies, it is also headquarters for Gatti's Pizza, a pizza buffet chain. In addition to global companies, Austin features a strong network of independent, locally-owned firms and organizations such as the Austin Independent Business Alliance. The success of these businesses reflects the high level of commitment by the citizens of Austin to preserving the unique spirit of the city, and has been tied to the "Keep Austin Weird" campaign. Small businesses in Austin enjoy a lively existence gained by direct competition with large national and global rivals. Music Scene As Austin's official slogan is The Live Music Capital of the World, the city has a vibrant live music scene with more music venues per capita than any other U.S. city. Austin's music revolves around the many nightclubs on 6th Street and an annual film/music/multimedia festival known as South by Southwest. The longest-running concert music program on American television, Austin City Limits, is videotaped on the University of Texas at Austin campus. Austin City Limits and Capital Sports & Entertainment run the Austin City Limits Music Festival, an annual music and art festival held at Zilker Park in Austin. The long-running outdoor musical, the Zilker Park Summer Musical expects to celebrate its 50th anniversary in 2008. The Urban Music Festival is held during the Texas Relays weekend every April. Other annual events include Eeyore's Birthday Party and the Austin Reggae Festival (previously named Bob Marley Festival) in April and Carnaval in February. Halloween, St Patrick's Day, Mardi Gras, July 4th, and Juneteenth (Emancipation Day) are all celebrated. Art & Culture Austinites take pride in eccentricities and celebrate the differences between themselves and other U.S. cities. "Keep Austin Weird" has become a local motto in recent years, featured on innumerable bumper stickers and t-shirts. This motto has not only been used in promoting Austin's eccentricity and diversity, but is also meant to bolster support of local and independent businesses. Austin is also home to a lot of artists. They can be seen selling their art at the Renaissance Market on Guadalupe, across the street from the University. Every first Thursday of the month, during what is known as First Thursdays, the eclectic shops on South Congress stay open late, artists sell their works on the sidewalks, and musicians play in the streets. This is truly a spectacle of Austin, and exemplifies its cultural side. Austin hosts the annual Austin Film Festival, as well as South by Southwest, which draw films of many different types from all over the world. In 2004 the city was first in Moviemaker Magazine's annual top ten cities to live and make movies. Austin also has a strong theat
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